Google Adwords, done properly.
We manage Google Ads for service businesses that want to top up enquiry volume or generate demand while organic rankings build. It's not our main service - but when it fits, we run it properly.
We lead with SEO. Adwords supports it.
Organic search is the foundation. It compounds - the work we do this month keeps paying back next year, at zero cost per click. That's where every one of our plans starts.
Adwords is a lever you pull when you need instant leads or you have budget to accelerate. It works. It's just a different tool with a different cost structure.
Not instant - it builds your authority and ranking month by month. Zero cost per click, and every lead is essentially free once you're ranking.
Instant. Costs per click. Great as a top-up or accelerator. Stops the moment you stop paying. Best used tactically, not as a foundation.
When Adwords earns its keep.
These are the situations where we'd actually recommend adding Adwords to your plan.
You need leads today
Your organic ranking is still building. Adwords fills that 3–6 month gap so you're not sitting quiet while SEO warms up.
You've got budget to scale
Ranking well organically but want more volume than page one alone delivers. Adwords stacks on top with predictable cost per lead.
You've got a quiet period to fill
Turn it on for a month when the pipeline dips. Turn it off when you're full. Way more flexible than most people realise.
What our Adwords management covers.
You don't have to know a thing about Google Ads. We handle the whole loop - you just get the phone calls.
Keyword & audience strategy
We pick the keywords that convert - not the ones that just get impressions. Buyer-intent searches, local qualifiers, negative keywords to filter waste.
Ad copy & landing pages
Write the ads. Match them to a landing page that actually converts. This is the bit most agencies skip - and it's the bit that decides whether you get calls or just clicks.
Conversion tracking
Every call, every form submission, every direction request - tracked. You see what's working and what's not, in plain English.
Ongoing optimisation
Weekly review of what's spending money and what's making it back. Kill what's not working, double down on what is.
Monthly plain-English report
How much you spent, how many leads it got you, what your cost per lead is. No jargon, no dashboards you don't understand.
A management fee. Plus your ad spend.
Ad budget is separate and paid directly to Google. We charge a flat monthly management fee on top - no percentages, no incentive to spend your budget faster.
Available as an add-on to any Local Leads plan. We won't run Adwords as a standalone - we've found it needs to sit alongside a solid landing page and Google Business Profile to actually convert.
Want to see if Adwords makes sense for you?
Tell us where your business is at - how you're getting leads today, and what you'd want more of. We'll tell you straight whether Adwords will pay back or not.