About Local Leads

Purpose built to serve great tradies.

Local Leads exists because the digital marketing industry has a problem. Too many agencies charge premium retainers, deliver generic work, and hide behind jargon when the results don't show up. We got tired of seeing good trade businesses waste money on that. So we started over - doing one thing, for one type of client, properly.

Local Leads team

Why we exist.

The agencies doing local marketing for tradespeople were the same generic agencies doing it for everyone else. The pitch was polished. The reporting was dense. The results were underwhelming - and the excuses were endless.

We'd seen it from the inside. Clients being locked into 12-month contracts with nothing to show at month six. Ranking reports full of keywords nobody searched for. "Strategy calls" that amounted to a slide deck and a upsell.

Local Leads was built on a different premise: do one thing well, be honest about what's working, and only take on clients you can actually help. That's it. No mystery, no fluff, no lock-in after month three.

No lock-in contracts Three months to build real momentum. After that, month-to-month. If the results aren't there, you shouldn't be paying.
No jargon reports Every monthly report is written in plain English. What we did, where you rank, what changed, what's next. You shouldn't need a decoder.
No wrong-fit clients We'd rather turn down work than take on a client we can't get results for. It's better for both sides.
One niche. Done properly. Trade businesses. Local search. That's the whole remit. Narrow focus means deeper expertise and better results.
High-intent search - people Googling "electrician Auckland" are ready to book, not browsing.
Local search is winnable - you don't need to beat the whole internet, just your suburb.
Google Business Profile is a major lever that most trade businesses haven't fully used.
Word of mouth has a ceiling. Google doesn't - it works while you're on the tools.
Most trade competitors aren't investing in their online presence seriously. That gap is the opportunity.
"Most of our clients had never properly optimised their Google presence before coming to us. The opportunity is there - it just needs someone to act on it."

The right client makes all the difference.

We don't work with every type of business - and that's intentional. Trade businesses have a specific set of characteristics that make local visibility particularly effective: defined service areas, high job values, urgent search intent, and markets where most competitors aren't doing the basics.

Electricians, plumbers, builders, tilers, roofers, landscapers - these businesses live and die by local reputation and word of mouth. Google is the digital version of that. When someone needs a plumber right now, they're not scrolling through Instagram. They're searching.

We know this market. We know the search patterns, the seasonality, the objections, and the keywords. Working in a single niche means every piece of knowledge compounds - and our clients benefit from that directly.

If this sounds like the kind of marketing you've been looking for - let's talk.

No commitment. A straight conversation about whether we're the right fit for your business.