Privacy Policy
1. Who We Are
Local Leads is a New Zealand-based digital marketing agency providing local SEO and related services to trade businesses across New Zealand. We operate the website localleads.nz.
For any privacy-related enquiries, contact us at hello@localleads.nz.
2. What Information We Collect
We collect personal information when you:
- Submit an enquiry via our contact form (name, email address, phone number, business name, and message)
- Sign up to receive information about our services
- Communicate with us by email or phone
- Engage us as a client and complete our onboarding process
We also collect non-personal technical data automatically when you visit our site, including:
- Pages visited and time on site (via Google Analytics)
- Approximate location (city/region level) and device type
- Referring source — how you found our website
3. How We Use Your Information
We use the personal information you provide to:
- Respond to your enquiry and assess whether our services are a good fit
- Onboard and manage your client relationship if you engage us
- Deliver monthly SEO reports and service communications
- Manage your Google Business Profile and other platforms on your behalf
- Comply with our legal and contractual obligations
We use anonymised analytics data to improve our website. We do not use your personal information for automated decision-making or profiling.
4. Google Analytics
Our website uses Google Analytics to understand traffic and visitor behaviour. Google Analytics uses cookies to collect anonymised data, processed by Google under their own privacy policy (policies.google.com/privacy). You can opt out by installing the Google Analytics opt-out browser add-on.
5. Contact Form Data
When you submit a contact form, your data is processed by Netlify Forms and forwarded to us by email. Netlify may store form submissions on their servers temporarily. We retain enquiry data for up to 24 months for business records purposes.
6. Sharing Your Information
We do not sell, rent, or trade your personal information. We share your information only with:
- Our internal team members who need it to deliver your services
- Trusted third-party platforms we use to operate (Google Workspace, Netlify) — only to the extent necessary
- Regulatory or law enforcement authorities if required by law
7. Cookies
Our website uses cookies for analytics purposes via Google Analytics. These cookies do not identify you personally. By continuing to use our website, you consent to the use of cookies in accordance with this policy. You can control cookies through your browser settings.
8. Data Storage and Security
Your personal information is stored in secure cloud-based systems. We take reasonable steps to protect your information from unauthorised access, loss, or misuse through access controls and encrypted communications.
If you have concerns about a potential security issue, contact us immediately at hello@localleads.nz.
9. Your Rights
Under the Privacy Act 2020 (NZ), you have the right to:
- Request access to the personal information we hold about you
- Request correction of any inaccurate or incomplete information
- Ask us to delete your personal information (subject to our legal obligations)
- Withdraw consent for marketing communications at any time
To exercise any of these rights, email hello@localleads.nz. We will respond within 20 working days.
10. Retention
We retain client information for the duration of our business relationship and for up to 7 years after it ends, in line with standard NZ business record-keeping obligations. Enquiry data from non-clients is retained for up to 24 months.
11. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The current version will always be published at localleads.nz. We encourage you to review this page periodically.
13. Contact Us
Email: hello@localleads.nz
Website: localleads.nz/local-leads-contact