Purpose built to serve great tradies.

Local Leads was built around one simple idea: trade businesses deserve marketing that's straightforward, focused, and built specifically for them. We don't try to be everything to everyone. We do one thing - local visibility for NZ trade businesses - and we do it properly.

Smiling NZ tradesman in workwear

Why we exist.

Local marketing for trade businesses works best when it's specialised. The search patterns, the seasonality, the buying intent, the way customers actually find a tradie - it's a niche worth understanding deeply.

That's the lane we picked. One service, one client type, done properly. Every month our knowledge of the NZ trades market compounds - and our clients benefit directly.

The promise is simple: do one thing well, be straight about what's working, and only take on clients we can genuinely help. No mystery, no fluff, no lock-in after month three.

No lock-in contracts Three months to build real momentum. After that, month-to-month. If the results aren't there, you shouldn't be paying.
No wrong-fit clients We'd rather turn down work than take on a client we can't get results for. It's better for both sides.
One niche. Done properly. Trade businesses. Local search. That's the whole remit. Narrow focus means deeper expertise and better results.
High-intent search - people Googling "electrician Auckland" are ready to book, not browsing.
Local search is winnable - you don't need to beat the whole internet, just your suburb.
Google Business Profile is a major lever that most trade businesses haven't fully used.
Word of mouth has a ceiling. Google doesn't - it works while you're on the tools.
Most trade competitors aren't investing in their online presence seriously. That gap is the opportunity.

The right client makes all the difference.

Electricians, plumbers, builders, tilers, roofers, landscapers - these businesses live and die by local reputation and word of mouth. Google is the digital version of that. When someone needs a plumber right now, they're not scrolling through Instagram. They're searching.

We know this market. We know the search patterns, the seasonality, the objections, and the keywords. Working in a single niche means every piece of knowledge compounds - and our clients benefit from that directly.

If this sounds like the kind of marketing you've been looking for - let's talk.

No commitment. A straight conversation about whether we're the right fit for your business.